The Thinkommunity creates space to speak in a guided manner about brands, products, services.
It starts with the implementation of a secure online platform, forming a virtual community – which, far beyond a instant discussion group, is a living, dynamic organism that evolves with the interaction between members.
The invited members form a council of consumers – who will give opinions, speak and listen, share insights and comments with each other and with a moderator. It’s also possible to establish a dialogue between the brand and participants with continuous feedback and encouragement for the expression and discussion of ideas.
The data is collected, documented and interpreted and becomes a knowledge base of high value to define actions and strategies.